A Fractional Force for Businesses in Transformation
Vantary is the independent advisory firm of Maria Morais — a cross-sector executive advisor, GTM architect, and transformation director. With over 20 years of international leadership experience across enterprise technology, startup ecosystems, and capital networks, Maria works with businesses navigating critical inflection points.
Her background spans Fortune 500 organisations (SAP, IBM, WPP), strategic advisory networks (Circklo), and AI-native ventures (AION, MVX). Through Vantary, she provides high-trust, high-impact support to senior executives, founders, and investors — shaping the strategies, programmes, and go-to-market systems that unlock traction and scale.
Vantary operates at the intersection of business model clarity, AI-powered transformation, and market execution. Whether stepping into a fractional leadership role or advising on board-level initiatives, Maria brings institutional-grade insight with the agility and discretion of a trusted internal partner.
Core Engagement Models
Vantary engages selectively with companies and capital networks navigating moments of transformation, scale, or inflection. Common formats include:
Engagement Model / Typical Scope
Fractional Chief Strategy Officer
Align product, GTM, and growth strategy at Series A–C, acting as a strategic operating partner.
AI Advisor
Translate AI potential into workflow adoption — with a focus on agentic AI for sectors like construction, banking, insurance, legal, and fund-of-funds.
GTM Architect
Drive commercial traction by stabilising or scaling go to market programmes — aligning delivery with business development outcomes and restoring the connection between execution and pipeline growth.
Board / Investor Partner
Advise across portfolio growth, GTM readiness, and founder support, serving as an embedded advisor to investors or venture builders.
Each engagement is designed to bring clarity, traction, and leadership into high-stakes moments — combining strategic depth with delivery fluency.
In complexity, we build clarity. In clarity, we find momentum